[실습&생각해보기] 브랜드 비주얼 프롬프트 기획하기

• 과제: 가상의 브랜드를 선정하여 체계적인 프롬프트 세트를 작성하세요.
• 제품: 고급 스킨케어 세럼
• 용도: 
  쇼핑몰 상세 페이지
  제품 카탈로그
  썸네일 이미지

• 프롬프트 1: 제품 단독 (이커머스)

A luxury skincare serum bottle for e-commerce, premium glass bottle with dropper and clearly visible label, high-end cosmetic product, clean and modern luxury e-commerce style, realistic commercial product photography, bright soft studio lighting with even illumination and no harsh shadows, front-facing centered composition with isolated product and negative space, neutral white or light beige background, subtle warm accents, accurate and refined color grading

• 결과물

• 프롬프트 2: 사용 장면 (SNS)

An elegant woman applying a luxury skincare serum to her face during a refined beauty routine, luxury lifestyle photography with a cinematic and editorial mood, sophisticated and aspirational Instagram-style aesthetic, soft natural window light with warm diffused glow, half-body or close-up candid composition with shallow depth of field, focus on gesture and mood rather than product, warm beige and ivory color tones with muted gold undertones, creamy and refined skin color grading

• 결과물

• 프롬프트 3: 라이프스타일 (블로그)

A refined daily lifestyle scene of a woman enjoying a quiet luxury skincare routine in her everyday life, natural and authentic moment with a calm expression, natural lifestyle photography with understated luxury and blog-style realism, soft daylight coming through a window with gentle and even lighting, wide or medium candid composition focused on lifestyle rather than product, warm muted beige and cream color tones, cozy and natural color grading

• 결과물

• 프롬프트 4: 브랜드 무드 (캠페인)

An abstract luxury skincare brand mood scene expressing refined self-care and confidence, featuring a woman embodying calm strength and elegance, high-end brand campaign visual with a cinematic and editorial luxury aesthetic, minimal yet emotional and timeless, soft directional lighting with controlled contrast and luminous skin glow, conceptual composition with negative space for campaign copy, focus on mood and symbolism rather than product, sophisticated neutral color palette with warm beige, soft taupe, and subtle gold undertones, elevated brand color grading

• 결과물

 

• 프롬프트 5: 디테일/클로즈업 

An extreme close-up of a luxury skincare serum bottle showing premium glass texture, clear dropper tip and visible serum liquid with smooth viscosity, high-end cosmetic product macro photography with a clean and realistic style, soft studio lighting with controlled highlights and subtle shadows to reveal depth, tightly framed isolated composition focused on craftsmanship and material detail, neutral elegant color tones with clear glass transparency and accurate refined color grading

 

• 결과물